Studies have shown that 27% of US international travelers view themselves as “sophisticated explorers” who say their primary motivation for travel is their desire to experience the traditions and foreign cultures of the places they visit.
At one time, luxury travelers were satisfied with simply flying to a holiday destination and spending the entirety of their trip at their 5 star hotel; rarely venturing out or immersing themselves within the destination they had visited. Today, this is not the case, with travelers showing more interest in the culture and traditions of the regions they travel to and an increased desire to learn and explore the area while on vacation.
Today’s travelers value storytelling, performance arts, history, culture and heritage above all else and luxury travel products, which offer these experiences, are quickly gaining in popularity.
“Travelers looking for a luxury trip want their dreams to become reality. They look for something unique, above their expectations with superb service where their needs and wants are fulfilled. This includes exclusivity, privacy and everything from relaxation to adventure, with pampering and extras.”
Carrie McDougall,President,Cultural Crossroads